Completed Double Page Spread

Completed Contents Page

Completed Front Cover

Evaluation

Evaluation from JamesMLooby

Progress Report 13

I spent the next few sessions writing the text for the feature article and inserting it into the Photoshop document. I used lines to keep the text neat and in order and added a pull quote to break up the text a bit and follow magazine convention to draw readers to the text.

Progress Report 12

In this session, in order to preserve the essence of the front cover, I used the 'wet sponge' brush to create a 'banner' for the headline and standfirst to reside on. I then used several text boxes with different font sizes to create the headline, and began the standfirst. Finally, using a filler text generator, I created a general sense of what form the article's text would take.

Progress Report 11

In this session I began work on my double page spread. I started by adding the page number layers in the same way as I did on the contents page. I then measured out the vertical and horizontal halfway lines in order to keep my article in order. I then added one photograph, with the intention of creating a collage of many pictures, but found that when I cropped and reduced it in size, it looked rather appealing. Thus I decided to have one large picture instead of a collage.

Progress Report 10

In this session, I changed the white block's layer type back to 'Normal' and reduced it's opacity to 70%. I then changed the colours of the text, title and subtitles back to how they previously were. Next, I added the masthead, a very small circle shape, and a text box with the number '05' at the the bottom right of the page. This of course, acted as the page number. However, I then had a large gap between the bottom of the text and the bottom of the page that needed filling. To solve this issue, I added a 'Note from the Editor' section. And with that, my contents page was complete.

Progress Report 9

In this session, I experimented with a new contents page design. I enlarged the picture to that it filled the screen and moved the '27' downwards. I then changed the layer type of the white block to 'Hue', which made the image behind it grayscale. I then changed the colour of the text accordingly. However, although I enjoyed the prospect of this design, I do not think it is visually appealing.

Progress Report 7

In this session I added the image in place of the large grey box. To make the page look more appealing, I changed the colours of the title and subtitles to colours taken directly from the image using the 'Eyedropper' tool. I also added a large number '27' at the bottom of the image to show which page the subject of the photograph would be featured on.

Progress Report 6

In this session I added the masthead to the 'Contents' title and changed it's layer type to 'Difference' to achieve the effect seen above. I changed the appearance of the rectangles between the text to parallelograms and made them larger so that they could contain subtitles. I also filled in the space by writing the artist names.

Progress Report 5

In this session I created the basic layout of my contents page.

Progress Report 4

In this session, I played around with the cover line to make it clearly legible. I changed the text's size to a smaller one, removed the 'overlay' layer type effect, tilted it slightly, and corrected the spelling to 'Asymmetric'. I also added a new layer behind the text and, using the 'wet sponge' brush, added the banner-esque entity that can be seen on the image.

Next I added the barcode. Now, although this is a free magazine, I added the barcode because most shops stocking the magazine would find it useful to know how much demand there is for the magazine, and how many they have left in stock. Barcodes play an important role in the knowing of both of these things.

At the end of this session, the front cover was complete.

Progress Report 3

In this session, I created a graphic using the Circle Tool, Line Tool, and Text Tool, detailing that the magazine was free. I also added plugs at the bottom of the page and added a running head (including, the issue number, the month of publication, and the 'free' graphic) at the top of the page next to the masthead. Finally, I added the cover line 'Asymetric' and changed it's layer type to 'overlay' to get the transparent effect.

Progress Report 2

At the start of the session, I cropped my feature article photograph to size and inserted the masthead. However, I had an issue with legibility and spent the rest of the session experimenting with different ways to make it readable. I ended up using the 'Vignette' feature, which added shadows to the edge of the photograph, and succeeded in making the masthead legible.

Progress Report 1



I began work on my magazine today and decided to focus on designing the masthead. I liked the design of "The Fly"'s Masthead with thick, bold letters in either black or white (depending on the background colour). With this in mind, I came up with 3 designs:

I liked the idea of this design with the words "Miscellaneous Magazine" included within the two 'M''s. However, there were size issues, whereby the words were too small, or the letters were too big.

This design continued the idea of the words being included in the letters. However, there where issues with legibility and I do not feel that enough attention was given to the words in this design.

This design was the most simple and was the one that I decided to run with. I chose this as I feel that the text is clearly legible and appropriate attention is given to the words, and it is clear what the letters stand for.

Magazine Drafts

Here are the drafts for my front cover, contents page, and feature article double-page Spread

Questionnaire Results Analysis

From my questionnaire, I have learnt quite a few things about my audience. One such thing is that my audience generally prefers is order, rather than chaos. Because of this my magazine will be quite neat and tidy. Another thing I have learnt is that my audience prefers quainter, natural colours, suggesting that they also prefer things to be calmer and less 'in your face'. Because of this I will give my magazine quite a ‘dull’, filtered colour palate. Another thing that I have learnt about my audience is that there is an equal balance between the preference of text an images on a page, meaning that my audience enjoy text if it's worth reading, and images if they're worth seeing. My audience also go against what is expected for their age group, and from this I can gather that they do not enjoy being part of a mainstream interpretation, and prfer to be 'unique'. Because of this, I will try to break magazine convention to create a more unique and 'indie' magazine.

Questionnaire Results Graphs

Questionnaire

1. Which name appeals to you the most?

            a) Misc           b) Miscellaneous     c) Free            d) Ironic       

 

2. Which mode of address do you prefer in a magazine?

            a) Chatty/Informal                         b) Formal/Serious

3. Which colour scheme appeals to you most?

a) Greens, Browns, Blacks (Natural colours)   
b) Black, White and Grey  
c) Black, Red and White    
d) Black and Yellow                       
e) Blue, Black and White  
f) Reds, Blues and Greens

4. Do you prefer a contents page to be ordered or chaotic?

             a) Ordered                            b) Chaotic


5. What, to you, makes a page more appealing?

             a) Lots of information and text                                                                                      
             b) Lots of interesting, meaningful pictures


6. Which font do you find easier to read? (Or which would you prefer to make up the bulk of the text in an article?)

             a) The quick brown fox jumped over the lazy dog.

             b) The quick brown fox jumped over the lazy dog.

7. Which features would interest you most in a magazine?

             a) Interviews with artists b) Reviews of albums/singles       c) Gig coverage

 

8. Which, do you find, draws you to a front cover most?

            a) The picture           b) The cover lines/puff/plug


9. What type of feature article photograph do you find the most appealing?

            a) Group shot           b) Mid shot   c) Mid-close up         d) Extreme close up


10.  Do you prefer articles to be neat or chaotic?

            a) Neat           b) Chaotic


11. Which do you find more appealing, bright, loud colours or quainter, less bright colours?

                        a) Bright, loud colours       b) Quainter, less bright colours


12. Should the magazine be free of charge in order to appeal directly to an indie audience?

            a) Yes                         b) No

Competitor Magazine Analysis - Loud and Quiet

This is another of my competitors. ‘Loud and Quiet’ is a free publication which is distributed through independent record and clothing stores.
The feature article photograph is a group shot of the band ‘Veronica Falls’. Each band member is standing/sitting around some steps in an urban area. This makes it appear as if the band are ‘hanging around’. Each member also has an atmosphere of idleness about them (the person on the right idly clutching his hand and the woman at the front with her head in her hand, for example). This gives a general feeling of boredom and nonchalance, which gives quite an attractive idea of the band being almost completely disinterested in their newfound fame, which could be perceived as being quite cool, and this ‘coolness’ is attractive to the reader. In addition, the fact that they are nonchalant about their fame shows that they have not been changed by popularity, and are essentially still normal people. This lack of obnoxiousness is attractive to the magazine’s audience, who don’t typically enjoy that side of mainstream music. The fact that they are in a unglamorous environment fortifies the fact that fame is not a big deal for the band. The subjects of the photograph are all dressed ironically, with massive turned-up jeans and denim jackets. The fact that they are dressed like this – and not fashionably – further supports that the band are independent and reflects the genre of music that the band play and the magazine cover.

The masthead is bold and blocky, with very refined corners in places and smooth curves in others, giving it a very clean and sleek look. It is pure black, which contrasts with the pure white background; these colours contrast one another which makes the masthead stand out. All of these factors make the masthead pleasing to the eye. It is also very neat as it reaches across the entirety of the section of top of the page that is not confined by the 'bordered' layout, and as a result is completely separate from the feature article photograph, which actually draws attention to the masthead.

The cover line 'Veronica Falls' stands out from the feature article photograph. Each letter is contained in separate white boxes of equal sizes that are equal distances apart. The black text stands out against the colour of the boxes, and the plain white of the boxes stands out against the varied colours of the feature article photograph. This separation of cover line and feature article photograph makes the cover appear clean and impressive, without being loud and imposing. This is appealing to the eye and appeals to the magazine’s audience. Also, rather than being aligned to the left or right of the page, this cover line breaks convention by being centred. This is effective as it makes the cover line the next thing on the page that the reader will be likely to see (after the masthead). This means the reader will instantly know who the feature article is featuring, which gives a smoother and cleaner viewing experience. This is appealing to the magazine’s audience.

The magazine’s cover is essentially devoid of puff and plug, due to the fact that it does not need to sell itself, as it is free of charge. This also means that the magazine is able to appeal to the smaller and more specific audience of people who do not enjoy mainstream music. The fact that there is not much text on the cover also makes it appear more orderly, which is aesthetically pleasing. In addition, the text that is on the page all follows an orderly format, and is not italicised or slanted in any way, again, creating an orderly feel.

Yet again addressing the orderly feel of the magazine, the entire front cover seems to be confined to a white border, as there are points where the text and image do not cross. This breaks the convention of magazine covers filling the entirety of the page, and therefore makes the magazine stand out. It also makes the magazine appear, again, orderly and clean.​

 

 

 

This is the contents page for the November 2011 issue of ‘Loud and Quiet’. It is of rather plain design with very limited colour and a large amount of negative space. The simplicity of this design is quite appealing to look at, due to its incredibly neat and tidy layout. There is also no specific focus of the page, which is quite calming. However, as there is nothing to catch the reader’s eye, many readers could find the page boring and unattractive.

The text on the page consists of sans serif fonts, with the titles of each article in a larger font size than the information below it. Although these fonts do look pleasant, the readability of them is not ideal. For example, for the title of each article, the font is quite skinny, which makes it more difficult to read than a wider font. The information about each article (beneath the titles) is also in a very small size, which is also quite difficult to read. Although the black colour of the text on the white background makes the text stand out and improves it's readability, the text is too small for this to have any effect. Additionally, the page numbers themselves have the same sort of issues, in that they are uninteresting and do not stand out at all. This would mean that someone reading this page would not instantly know where to find the article that they would like to read, which means that the page does not complete it's function well at all. Adding to the lack of functionality are the pictures next to each listed article. These rather small pictures are pictures of the page that the listed article is on. This is very unconventional, and for good reason; the pictures are far too small to gather any information from, and too uninteresting to look at. Taking all of these issues into account, the contents page appears more like a menu. Although unconventionality is normally respected in this type of magazine, this page simply does not function as a contents page, as it would take too long for the reader to locate the desired article.

 

However, the information about each article, is actually quite engaging. For example, “Adopted by Brooklyn after having made the same album twice” makes the reader ask questions and makes them want to know more about this story, which will make them dive into the magazine and turn the pages.

Competitor Magazine Analysis - Q

This is another of my competitors. ‘Q’ is a popular magazine which covers a range of genres, indie being one of the many. The feature article photograph is a group shot of the band ‘Kings of Leon’, who are a popular alternative rock band. The denotations of the photograph are, much like ‘The Fly’, four young people huddled together in close proximity to one another. They have their arms around each other, are smiling and appear to be generally having a good time. This shows that they are not just a band, but rather family – a group of friends who are happy to be doing what they are doing.  This creates a very positive and light atmosphere that is appealing to the magazine’s audience, as the idea of this comfortable lifestyle is attractive. The focus of the photograph is the band member’s faces, which are positioned in the reader’s main line of site: the centre of the page. As well as making them stand out more, this also means that the band members appear to be ‘on level’ with the reader, which creates an inviting, friendly and conversational atmosphere for the whole magazine, which is appealing to the audience. In addition, the background is very light, which further communicates the friendly atmosphere as it makes the photograph seem not at all intimidating.

The masthead of the magazine is located in the top left corner of the page. It consists of a large red square with a large white ‘Q’ inside. This appears in the exact same place, with the exact same sizing on each issue of the magazine. This allows the magazine to be easily recognisable and gives a strong sense of brand identity. The fact that the masthead appears to be ‘confined’ to the red box that it is in and does not stretch across the entire top of the page (like many magazine’s conventionally do) means that it stands out amongst other magazines, which again, makes it recognisable. In many issues of the magazine (including this one), cover lines or parts of the feature article photograph cover a portion of the masthead which, once more, makes it more recognisable.

The cover line ‘Kings of Leon’ is bold and takes up a large portion of the cover, which catches the eye. On the page, it is placed close behind the heads of the band members, which makes it obvious who the band is. The size of the text gives the idea that what the band is doing is a big deal, and is an exciting event that should not be missed. The black text also stands out on the white background, which, again, makes it stand out. The text is not straight, but rather slanted, reading upwards to the right. This, coupled with the facial expressions of the band members, creates a less serious atmosphere and more fun atmosphere which is inviting to the reader.
At the bottom of the page are located more cover lines. They are placed in this unconventional place to overcome the difficulties that come with using a group shot feature article photograph. Each of the cover lines are placed in a sort of ‘film strip’ shape, which is segmented by lines between each cover line, making it look cleaner and therefore more aesthetically pleasing. Similarly to the ‘Kings of Leon’ cover line, the ‘film strip’ arrangement and the text within it slants upward at the same angle. This gives the page a more consistent feel but also prompts the reader to turn the page and read more, as the angle does not level out, which suggests that there is more over the page.

The plug ‘World exclusive’ is bold, capitalised and in a strong red which stands out against the light background. These factors mean that it stands out and catches the eye. The words themselves greatly boost the status of the article and the magazine, as it claims that this is the only place on planet Earth that you will be able to read about the band’s comeback. Something that exclusive is attractive to the reader.
The puff ‘The world’s greatest music magazine’ works in a similar way as it also boosts the magazines status; as well as being the one place you can read about the band’s comeback, it is also the best example of music reviewing on the planet. This, again, is attractive to the reader.

 

 



This is the contents page for the October 2013 issue of 'Q'. It has a very conventional and effective layout, and is appealing to the eye. This is because although there seems to be a lot on the page, it still remains very ordered and neat. This is due to the fact that all of the listed articles are arranged into columns, and there are few irregularities. On the other hand, the page is not completely ordered. For example, some pictures are confined within boxes, whilst others seem to be free and occupying the page. Not only does this variety make the page more interesting, but it also gives a hint of rebelliousness which would be appealing to the magazine's audience. The 'more important' articles (such as the cover story) have been listed first, before the other articles. Although this can be quite confusing, it is also quite effective, as it is extremely likely that a reader of the magazine would want to read articles mentioned on the cover more than other 'less important' ones.

At the very top of the page is a large red banner, which seems to be an extension of the masthead found on the front cover, due to the large 'Q' on the left hand side. The colour red features prominently on this page, being used for text, amongst other things. This sets the house style for the magazine as a whole.

 

The text on the page is very easy to read. On each article listing is a large black page number, which stands out very prominently against the white background and is incredibly obvious and effective. Next to the number is, in a red sans serif font, the name of the artist that the article about. This is effective here as it tells the reader clearly who the article will be covering. Beneath the artists name, in a smaller, black, serif font, is a short description of the main points of the article, designed to entice the reader to read the articles. This is smaller so that people who do not want to read it do not have to, which is rather functional. Also, on the right hand side of the page is a list of the reviews inside the magazine. As this is a secondary feature of the magazine and less people will want to read them, the page numbers are located after the description of the review, in a not at all obvious state, meaning that only people who are interested in reviews will read them.

 

Competitor Magazine Analysis - The Fly

This is one of my competitors. ‘The Fly’ is an A5, free of charge publication which is distributed around record shops, bars and other venues.
The feature article photograph is a group shot of the band ‘Peace’, who are an independent band that is not too popular. The denotations of this picture are four young people, huddled together and all looking straight up into the camera. The proximity of the subjects of the photo suggests that they are very close, which in turn suggests that they do not have much of an interest in being famous, as they just appear to just be friends, with less interest in material gain. Each member of the band is wearing relaxed, ‘charity-shop-esque’ clothing. This suggests that the band are laid back, and fortifies the idea that they are not interested in the money, as they do not appear to be glamorous. The facial impressions vary between each band member, but none of them are at all intimidating. The connotations of this are, again, that the band is not interested in fame, and are just having a good time. This view can be reflected to the target audience of the magazine, which is young, independent people who have a real interest in music itself and the people who make it, not fame and the trappings attached, much like the band featured on this cover. The feature article photograph does not have much colour, and the colours in it are not loud and lively. This too, suggests the laid back attitude of the featured band, the magazine itself, and the reader. The faces of each member however are very bright, not naturally so. The brightness of the faces greatly contrasts the dark background, and the dark hair of the majority of the band. This contrast makes it so the focus of the feature article photograph is the faces of the band, which further conveys the more personal nature of the magazine. The photograph is also taken from a bird’s eye angle, which is not conventional, which communicates that the band is quirky. The angle that the picture is taken is also too harsh to make the audience feel superior, making them feel like an observer instead.

The masthead is blocky and rectangular, coloured in white. This colour contrasts the dark background and makes it appear crisp and smooth, which in turn, makes it more appealing to the eye. It is also very neat as it reaches across the entirety of the top of the page and does not overlap or interfere with the feature article photograph in any way. This neatness makes the masthead aesthetically pleasing. In addition, no other text on the cover looks at all like it, which makes it stand out and gives a stronger sense of brand identity.

The cover line: ‘Peace’ (Stylised ‘PEACE’), is written in the ‘band font’. This gives a case of brand identity so that people who know the band will instantly recognise it. It is also coloured yellow. This is a bright, friendly colour which is inviting, which suggests the band’s overall attitude. The yellow also greatly stands out on the page, as it is the only use of the colour present. In addition, it is located at the centre of the page. These two factors mean that great attention is drawn to the band’s name. The fact that it is the only cover line on the page also adds to the attention. The cover line is located within the centre of the ‘huddle’ of the band in the feature article photograph. The proximity of the band and their name suggests that their name and they themselves are an integral part of who they are as a band.

The plug is located along the bottom of the page. It is written in the same font as the cover line was, which is, in fact, the band’s trademark font. However, this is done because it is the house style of the magazine, and is the case on every issue of the magazine. The plug itself is simply just the names of new bands. This appeals to the magazine’s audience of people who like new music from new bands with new sounds.

Another detail that is worth mentioning is that this magazine is free. This affects the layout of the magazine in different ways. One way is that it can appeal to a smaller and more specific audience, as it does not need to focus on making sales. Another way is that it doesn’t have to follow convention in order to catch the eye of a potential buyer, as it does not need to be bought.

 

This is the contents page for the March 2013 issue of ‘The Fly’. The majority of the page is dominated by a large, blue tinted picture of a man in an odd pose. The strange pose and colour of the picture make it quite artsy, which would be appealing to this magazine’s audience. In addition, the picture features no caption or explanation of any kind (except the page number of the related article next to it). This, coupled with the limited colour of the picture and the fact that the man in the photograph’s face is partially covered by his hands, creates an air of mystery that makes the reader want to read the page. Additionally, the size of the picture suggests that the article in question is quite important and is worth a read.

At the top-left of the picture is the word ‘March’ and on the top-right is the number ‘2013’, together acting as the date of publication. They are both coloured blue (to match the colour of the photograph), are slightly transparent, and both slightly run off of the photograph. This, above all else, is appealing to look at as it looks very modern and sleek.

Beneath the picture is the list of all the content and articles within the magazine. There are unconventional and very basic (featuring only the page number in a large, bold, serif font), and the name of the artist featured on that page (in a smaller, sans serif font). This format is unconventional as it includes no description of who the artist is and what they do, and because of this, includes no sensationalist language to promote the artist. This is very suitable for the magazine’s audience, who only really care about the music that these artists create and who the artists really are as people, and not each artist’s popularity or social standing. The text is black, and stands on a white background. This contrast of colours makes the contents easy to read and appealing to look at. The page number’s and their respective artist names are genourously spaced out from each other, and each artist’s name is underlined. This underline acts as a sort of barrier between each listed article. These features make the contents very easy to read and therefore, aesthetically pleasing.

The lack of variation in the colour scheme of this page is quite calming, and makes the reader feel as if they are reading this magazine only because they want to, and have not been intimidated into it, which is quite an appealing feature of this page.

At the very bottom of the page, on the inside side, is the magazine’s website ‘www.thefly.co.uk’. Also, on the outside side is the magazine’s name in the same form as the masthead on the front cover. Although there does not seem to be a specific house style established on this contents page, both of these feature on every page of the magazine.

Also at the top of the page, in a very small and plain font, is the word ‘contents’. This concludes that, although the page is functional, it is mainly designed to be a well designed and attractive page to look at. This is most likely due to the fact that it would be the first page the reader will see, and thus sets an example for the rest of the magazine, which means it is imperitive that it makes the good impression that it does.

 

School Magazine Evaluation

One convention I have used in my magazine front cover is the use of a large mid-shot photograph that dominates most of the page for my feature article photograph. I did this because it is a classic magazine feature that therefore makes my magazine noticeable as what it is – a magazine. 

Another common convention that I have used is the large masthead at the top of the page. I did this because it is the logical place for the title of a magazine to appear as it is where it is (in my experience) always found. However, I challenged this convention to an extent as the feature article photograph does not lay over the masthead, as it would in many other magazines. I did this because this magazine would not necessarily be popular and the audience would most likely not be able to identify the brand should it be covered by the feature article photograph. However, following the convention would make the magazine appear more professional, as none of the feature article photograph would be covered.
Another typical magazine feature that I have used on the front cover is plug. I did this as it is the norm for magazine covers and also would allow my audience to see some of things that are inside the magazine. I also included a cover line for much the same reason. I somewhat followed the conventional method by keeping the text aligned to the sides of the page. However, the text juts out far into and across the centre of the page (with the cover line covering a key point of the feature article photograph), which is not typically done on other magazine covers, as plug text is often present to fill negative space. The plug I have included however, does not fill any negative space, and covers the feature article photograph. However, in the case of the photograph I used, I feel that filling the negative space would result in the page looking too crowded and ‘unapproachable’. To rectify this I would have to take a feature article photograph with, for example, space beside the subject of the photograph, and later fill that space with plug. This would likely look more professional than the format I used. The rightmost points of the plug and the left most points of the cover lines actually overlap with each other. This too, is not conventional in magazine covers. To remedy this, I could keep all text aligned on one side of the page or decrease the font sizes and possibly have the text justified to both a left an a right margin to give it a cleaner and more professional feel.

My contents page does not strictly follow any conventions of typical contents pages. For example, conventionally, each article listing on the contents page would feature a title and a description of what the article is about. However, on my contents page, I have only provided very limited explanations on a very limited number of article listings. This would mean that readers of the magazine would not have a good idea as to what the articles inside are about, and may not want to read them as a result. To improve this, I would have to follow the convention and include descriptions to sum up each article.

Conventionally, magazine contents pages are ordered, with all the articles listed on one side of the page. I broke this convention by having article listings on either side of the page and also in the centre. This created a disorderly feel and does not look at all professional. To resolve this issue, I would have to follow the conventional methods.

My magazine represents my audience as being young, well-behaved, upstanding members of society. This is achieved through the feature article photograph, which is of a young male that is not portrayed as being unruly or thuggish (as young people are often portrayed in newspapers, for example). I have also represented them as being fun-loving, through the font and the blocky effect on the image’s background.

As my audience would be members of the school, I have used the school colours (red, yellow and green) to attract my audience, as they are colours that are immediately identifiable to members of the school. The school logo is also present for much the same reason.

During the process of constructing my magazine I have learnt various techniques in the technologies that I used. For example, I learnt how to effectively use layer. One example of where I used layers in on the contents page, where I layered text and images in front of coloured boxes.
Another feature that I learned how to utilize is the various blur filters. I tested out multiple filters when distorting the ‘Guitar stolen’ picture on the contents page and found that ‘motion blur’ was the most effective.
I also learnt how to effectively use the crop tool, which I used to cut off irrelevant edges from the various pictures I used on my contents page.​

Genre

The genre of my magazine will be indie and alternative music. This includes many sub-genres.I will generally focus on up-and-coming artists. I have chosen this as it is the genre which I listen to and as a result of this I would like to explore this genre in my work. In addition, I feel that there is a gap in the market for this type of magazine.

Target Audience

My target audience will be the 16-30 year old male or female. They are not necessarily well educated, but they are likely well-read, and will likely consider themselves to be ‘smart’. My target audience enjoy mostly non-mainstream indie and alternative music. They do not care for fame, but music and the lives of the people behind it.

Original Brief

​I am going to create a front cover, contents page and double page spread for a new music magazine. I will gather research from other magazines of the same genre and audience and perform market research in order to shape my magazine.